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Meet the new Ruski

Meet the new Ruski

Ruski by Jack Fenby courtesy of VOK

Glam pre drinks

Ruski by Jack Fenby courtesy of VOK
Ruski by Jack Fenby courtesy of VOK

Meet the new Ruski

The best nights don’t begin in bars. They begin on velvet. On someone’s sofa that looks like it should come with a mortgage. On cushions so plump they could qualify as emotional support animals. The music is curated, the lighting is soft enough to flatter every chin, and someone has arrived with a cheese plate featuring three types of truffle like they’re auditioning for MasterChef.

This is the moment Ruski has returned for. Not the sticky-floor chaos at 2am but the elegant, slightly theatrical glamour at 8pm, before anyone ruins their eyeliner.

Ruski is back

Ruski Lemon Red Pack
Ruski Lemon Red Pack

Cocktail prices are now so high they should arrive with complimentary therapy, and martinis cost more than your power bill. Naturally, chic Australians are reclaiming the art of the luxurious pre-drink. And Ruski is back with a decadent new wardrobe, a sultry campaign, and a highly polished new arrival: Ruski Lemon Black 8%, born and bred in Australia.

Introducing: The Official Pre-Drinkski

Picture candle glow. Plush throws. One friend who always overdresses like they’re attending a film premiere (just to sit on your couch). Ruski is for that glittery first sip, the moment possibilities feel expensive.

The Classic Lemon, Now in Silk Gloves

Ruski by Jack Fenby courtesy of VOK
Ruski by Jack Fenby courtesy of VOK

Lemon Ruski is still the same crisp, bright beauty you remember: triple-distilled Australian vodka with citrus that feels like it’s been hand-squeezed by cherubs, served exclusively in glass (because we are not drinking from cans while wearing linen and pretending to know about cheese).

“Everyone has a Ruski story,” Sullivan smirks, as though recalling several tales involving bad decisions and glitter boots. Nostalgia, yes,  but now it’s wearing better shoes.

Ruski 8% – Double Strength

Ruski Lemon Red
Ruski Lemon Red

Ruski Lemon Black 8% brings the same iconic lemon hit, but with double the power. Think liquid stilettos. Bold. Expensive-feeling. More value. More fabulous for your buckski.

Ruski Lemon 4% – 275mL glass bottles, 4-pack – $20.00

Ruski Lemon Black 8% – 275mL glass bottles, 4-pack – $26.00

Available in all refined bottle shops, the kind that sell artisanal tonic, free-range ice, and play jazz even though nobody asked.

Start the night on velvet. With sass. With sparkle. With Ruski.

And always drink responsibly.


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