Saving Civilisation One Martini at a Time
Never Never’s New Bottle Is Here And It’s Gloriously Larger, Louder, and Lush
(Or, How Three Blokes, a Bootload of Gin, and an Overachieving Bottle Redesign Are Saving Civilisation One Martini at a Time)
By all that is botanically blessed, Never Never has done it again. Australia’s gin-making trio of merry alchemists has not only upgraded their already god-tier spirit, but now bottled it in a vessel so dazzling it could cause a brawl in a Bondi back bar. Behold the new 700ml Never Never bottle. Taller. Sexier. With enough capacity to get you through both a dinner party and your in-laws’ visit without weeping into the sink.
Same flavour. Same mates. Same obsession with juniper-fuelled genius. But now with more to pour, more to adore, and a look that screams, “I’m worth every botanical drop.”
Let’s break this down, because frankly, it deserves a standing ovation.
The Design
Gone is the charming-but-compact 500ml bottle, the one that first squeezed its way into the boot of Tim’s Magna next to a case of nerves and a bag of lemons. In its place stands a sleek, tall silhouette designed to look fabulous while also allowing bartenders to wield it like a gin-slinging Excalibur.
It’s lighter per millilitre, which is a bit like saying your Aston Martin is better on fuel efficiency, it’s true, but no one’s buying it for the carbon savings. It’s grippier too, so you’re less likely to lose it in a bout of cocktail-induced overenthusiasm, and the whole thing feels more like a piece of art than a bottle.
The Origin Story
Never Never began in what can only be described as “a borrowed corner of a brewery,” which sounds charming until you realise it probably involved a lot of elbowing past someone else’s hops to get to your still. Fast-forward to today and their gins are fixtures on back bars from Sydney to Stockholm. It’s a fairy tale, if the fairy tale involved botanicals, spreadsheets, and a disturbing amount of flavour obsession.
And it all still comes from the hands of Sean Baxter (the bartender), Tim Boast (the distiller), and George Georgiadis (the finance guy, presumably responsible for ensuring the company didn’t spend all its early profits on garnishes).
The Gin Itself
Let’s not forget what’s inside the bottle, which remains as award-hoarding as ever. Triple Juniper, Ginache, and Oyster Shell Gin, yes, even the one with oysters in it somehow tastes like Poseidon personally blessed it with a sea breeze and a lime twist.
These are not gins for shrinking violets. These are gins that march into your G&T and demand to be noticed. The kind of spirits that make bartenders grin like lunatics and Michelin chefs start suspiciously adding “gin pairings” to tasting menus.
The Spirit of the Thing
Sean Baxter puts it plainly: “We’re not a faceless brand.” No, indeed. They are three blokes who still show up to the distillery, still taste every batch like it’s sacred, and still remember that gin is about joy. It’s about storytelling. And yes, it’s about throwing a bottle into the boot of a dented Magna and driving off into the flavour horizon like a botanical cowboy.
And while the global gin world grows more crowded by the day, Never Never doubles down on doing it properly. Big flavour. Big personality. Big bottle. No gimmicks. No ghost gins. Just bloody good stuff.
In a marketplace full of faceless liquids and hashtags, Never Never’s new look is a clarion call to proper drinking. It’s for people who care about what’s in the glass and even more about who they’re sharing it with.
So go on. Take a sip. Step into the Never Never.
Just make sure you’ve got enough limes. And room in the boot.
Now available in a format large enough to survive a dinner party, impress your enemies, and make your drinks trolley look like it has a PhD in fabulous.toast to a season of indulgence, laughter, and perhaps one too many servings of dessert.
